Hardworking and creative Fashion Marketing and Management First Class (Hons) Graduate who has interned at some of the global top fashion brands such as Calvin Klein and Max Mara. A strong communicator who works well in a team-orientated environment. Passion and in-depth knowledge of the fashion industry. Throughout my degree, I have developed skills in different areas of the fashion industry including Business Planning, Marketing and forecasting. All reports were conducted on Adobe Indesign, supported by Photoshop and Illustrator, with the assistance of PowerPoint, word and excel. Currently completing an MA in Fashion and Business, but eager to enter into a marketing role pre or post-summer 2021 graduation in the creative industry. Interested in creating and contributing to content for omnichannel brand communications.
|Career Status||Junior or Entry level|
|Desired Role||Marketing Assistant|
|Search status||Actively searching|
|Sector of Interest||Fashion & Luxury, Marketing / Advertising / Social Media|
I decided to complete my masters this year to gain more in-depth study about the current and future fashion industry climate. I am so glad I did because so much has changed due to the pandemic – particularly the rise of social channels such as TikTok and Instagram. By using these accounts, I have been analysing how brands are changing their digital strategies to attract consumers. For example, it was amazing to see the ice-cream snack brand Little Moons increase sales by 700% due to their Tiktok videos going viral. Fashion, in particular, is such a competitive marketplace and creating content on these new emerging digital channels in my opinion is key to future success. Throughout my degrees, I have discovered a strong passion for creating exciting new digital opportunities for brands. I plan to compose my master’s final major project around Gen Z and how brands can come up with innovative marketing campaigns to spark this age groups interest. I recently composed a project to help fashion brand Acne Studios become more sustainable within their supply chain. By launching an interactive technological initiative, paired with a loyalty scheme to encourage consumers to get involved with the brand’s sustainable future campaign. The idea was aimed to connect their digital and physical presence. I used market theories to analyse risk, composed mood boards / social mockups to support written content and devised the whole report aesthetic on Indesign.
09/2020 - PresentUnited Kingdom (UK)
Manchester Fashion Institute
Fashion and Business
09/2017 - 06/2020United Kingdom (UK)
Bachelor Degree (Undergraduate)
University for the Creative Arts
Fashion Marketing and Management
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