Public Candidate Profile

candidate-profile
Francesca

Content Creation, Marketing Assistant, Studio Production

Halifax, United Kingdom (UK)

About Francesca and job interest

Ambitious, highly organized, and pro-active, I am a young creative eager to learn and further develop skills within marketing. Combined with an entrepreneurial and analytical mindset, I continually adapt to suit the fast-paced environment I adore. The opportunity to work collaboratively and also independently drives me to consistently perform and energizes my enthusiasm for the artistic industries.

Career Status Junior or Entry level
Desired Role Content Creation, Marketing Assistant, Studio Production
Search status Actively searching
Sector of Interest Architecture / Interior Design, Fashion & Luxury, Marketing / Advertising / Social Media
Job period Full-time
Remote job? Yes
Why Should We Hire You?

Key skills: Adobe InDesign, Illustrator, Lightroom, Photoshop Hobbies: Graphic Design, Photography, Styling, Videography

Education

09/2016 - 06/2020

 United Kingdom (UK)

Fashion Buying & Merchandising with Industry Marketing Placement (BSc)

Bachelor Degree (Undergraduate)

University of Manchester

1st Year Modules: Fashion (86%), Fashion Function & Aesthetics (61%), Fashion Marketing & Retail (69%), Garment Technology (68%), Management & the Apparel Pipeline (67%), Raw Materials for Fashion (71%) 2nd Year Modules: Buying Communication (77%), Fashion Brand Promotion (69%), Fashion Business & Analysis (62%), Fashion Buying & Merchandising (75%), Fashion Product Development (71%), Garment Production Technology (69%), Operations Management (67%) Year in Industry: 70% 3rd Year Modules: Business Project (90%), Buying Strategy (76%), Business Ethics & Sustainability (76%), Fashion Business in the Digital Age (68%)

Professional Experience

digital-ocean

03/2020 - Present

Freelance Content Creator & Marketing Strategist
 United Kingdom (UK)

Fashion & Luxury

Description

• Creator of copy content and graphics for use on packaging, labels, and within marketing communications. • Developing a long term growth strategy for the brand within the luxury sustainability sector. • Creator of visual assets for social media, including still life and editorial photography.

Task/Duties/Responsibilities
Quantified Achievements
  • Festival season campaign idea and execution on social media
  • Launched first Instagram live session through Glasthomebury campaign.
digital-ocean

07/2018 - 06/2019

Social Media & Influencer Marketing
 Netherlands

Fashion & Luxury

Description

• Analysing internal marketing figures to understand campaign performance and direct future strategies of growth. • Creation of company reports and creative storytelling concepts to strengthen brand identity and heritage. • Engagement: As a native English speaker, I was responsible for representing the brand's personality on social. I aimed to create positive, conversational, and compassionate responses to customer queries and concerns, providing a deeply personable consumer experience. • Sourcing and distributing user generated content in alignment with marketing and merchandising calendars • Social media co-ordination, planning and scheduling (Facebook, Instagram, Pinterest) • Paid social media assistance for YouTube advertisements • Production and styling assistant for company events including line launches, store activations and pop-up stores • Copyrighter for internal company communications blog

Task/Duties/Responsibilities
Quantified Achievements
  • Head of logistics for Scotch and Soda’s 45-member brand ambassador program across six countries.
  • Ambassador Programme: exceeded KPI’s for social media engagement (actual: 6.5% KPI: 5%) & reach (actual: 500,000, KPI: 300,000). Received increased marketing budget to launch programme into the Danish and American market. During my first month in a new